Selling Tips

Tips for Home Sellers

More qualified traffic increases the odds of selling a homeAlthough the Silicon Valley real estate market remains hot, and generally is a strong seller’s market, not every home is selling in 2-3 weeks.  Most of the time, if the property is unsold after 30 days, it’s time to reevaluate the marketing strategy.  The biggest piece of the marketing effort, of course, is price.  (Please also see Why didn’t my San Jose home sell? for info on other remedies to real estate not getting pending.)  if the home isn’t selling, it may be time to lower the list price or asking price.

Usually, the main reason why a home doesn’t sell is that buyers think that it is overpriced. Sometimes you, the seller, can compensate by improving the condition or some other relevant factor, but often, the solution will be to adjust or lower the price.

How much should you lower it?  Naturally, it depends.  If you’re going to change the price, though, make it worthwhile – not a drop in the bucket.  Too small of a price reduction can actually backfire.

Recently I visited an open house in which there’d been less than a 1% price reduction after 30 days on the market.   That very minimal kind of repricing tells a buyer “I’m not budging”, which the buyer may read as “My price is high and I’m unreasonable; move along, this is not the house you seek”.

It’s all about the traffic

First, how much activity is your property getting? How many showings per week?

If you are getting at least 3-5 showings per week, but no offers, you  are probably close on price. Perhaps a smaller reduction, combined with some other adjustment (restrictive hours loosened up, scary pets removed, alarm disarmed) may do the trick in getting you more traffic to create a viable offer.

If you are getting NO showings, or close to no showings, you may well be way, way high on  your price or have other major issues which need to be corrected.  My general advice, below, may not apply in that case as you may need something more to get the qualified traffic in through the door.  The more qualified traffic you get, the better your odds are of selling. An atractive price is the bait that can attract those buyers.

Here are two old rules of thumb, which I think pretty much still work today:

  • for every week it’s been on the open market, lower it $10,000 (so a reduction in 3 weeks would be $30,000 or a reduction in 5 weeks would be $50,000)
  • alternatively, for every week it’s been for sale and active on the MLS, lower it 1% of the sale price (hence at 3 weeks, a 3% reduction would be appropriate and at 5 weeks a 5% reduction would be indicated)

Every situation is, of course, unique, so it’s important to look at the big picture. If buyers and agents are staying away because the home smells of pets or cigarette smoke, or if there are people constantly home during showings (you should all vacate), or if you demand that the listing agent be present for all showings, any of these things can drive away qualified traffic. But if the marketing is good, the home is clean and reasonably accessible, and all the other basics are correct, it probably is price. Sit down and talk with  your Realtor to get good guidance.  If those who have shown the home have provided feedback, take it to heart – whatever that input is.

 

 

Graphic image of a house with a for sale in frontIf you want to sell your home, you probably know that your house and yard need to be spotless, that anything scary (like a safety hazard – let’s say, something like rats in your attic) is taken care of, and that your property feels inviting and uncluttered.

What you may not know is how very important it is for you to be GONE. Home buyers want to see your property with their agent. When you’re not there, they can talk about how they’d like to live in it, changes they want to make, or even things they really dislike about your home. They won’t feel free to do any of that if you are there – and especially if you are crowding them by insisting on showing them through.

Home buyers usually hate it when home sellers are present for showings, lead the buyers through the house and tell them all the details that they might not notice.

There are some exceptions. If it’s a 2nd or 3rd time back, maybe it would be helpful to have the sellers fill the buyers in on the area and the home. But certainly not the first time through  – then, it can feel territorial.  Home buyers feel like they are intruding, even if home sellers feel like they are trying to be welcoming.

So home sellers: just don’t do it. If there’s an appointment to sell your Los Gatos or San Jose area home, please be gone. The buyer’s agent can use the lockbox to get in at the time of the appointment.

This actually happened to me in  1999.  My family and I were wanting to move up from Cambrian to Los Gatos.  We had outgrown our 1249 SF Cambrian Gardens house and wanted to get more elbow room closer to the hills.  We were especially looking at the areas around Alta Vista School and the Belwood and Belgatos area.

One day all four of us went to view a home. Not only was the home owner there, but he insisted on showing us through the house.  When we went outside, we wanted to try to figure out if we could move the garage and enlarge the smallish family room.  He followed us, pulled out a lawn chair, aimed it at us and sat down.  My kids noted in their best “quiet voice” that it was creepy. They were right.

We left, and I let the listing agent know what had happened – not the showing feedback he’d wanted to hear! We didn’t want to go back – it was a complete turnoff.   That year, thee was plenty of inventory, and we bought a nice house from nice sellers about 1 block away.

Home sellers – don’t be a creep.  Be gone during showings, especially the first showing. “Giving buyers a tour” usually will hurt your odds of selling, it will hurt your sale price, and may even keep you from selling your home at all.

When a home seller remains in the home after the close of escrow, it’s as a tenant or renter – even for a brief period of a few days.  With the shifting role from home owner to new renter, the rules of engagement may not be clear, and expectations may not line up with the addendum for the rent back.   So let’s do a set of what happens during the tenancy period after the sale is done.

Seller rent back True or False questions – which of these statements is true or false for the period when the seller is a tenant?

  1. When escrow closes, the buyers get keys to the home
  2. The seller must be undisturbed by the buyer until moving out
  3. The buyer can do repairs, including fumigation, during the rent back
  4. Prospective tenants may view the property during the rent back
  5. Contractors may enter the property during the rent back
  6. The new owners must give 72 hours notice before entry
  7. To enter the home, new owners must use an official CAR or PRDS “Notice of Entry” form
  8. The new owners may only enter the property if their Realtor is present or if the listing agent is present
  9. If the seller overstays the agreed upon rent back time, there’s a penalty fee that will be charged
  10. If there’s a rent back, buyers may do a walk through both before close of escrow and also at the end of the rent back period.

 

What does the paperwork saySome of these are challenging not just for buyers and sellers, but for real estate agents too. The reason for the confusion has to do with the number of forms involved.  There are 3 different rent back addenda which may be employed in Silicon Valley: 2 options from the California Association of Realtors (CAR) and 1 from the Peninsula Regional Data Service (PRDS).

  • PRDS form RSOAS – Seller Occupancy After Sale Addendum (1 page form)
  • CAR form SIP – Seller in Possession Addendum (1 page form, intended for less than 30 days)
  • CAR form RLAS – Residential Lease After Sale (5 page form, for more than 30 days rental to seller)

Some Realtors only use either CAR or PRDS forms, but I have found that depending on whom you represent, it may be worthwhile to tell the client about the differences between them as they are not exactly the same for all of these questions.

Now let’s go back to our questions and see what the contract & addenda have to say about each one. Continue reading

Beware these 3 real estate gimmicksThere are clever, but ultimately unsubstantial, things that real estate consumers might experience in the process of buying or selling a home – or just researching Silicon Valley real estate on the web. Here are a few of the doozies that some people fall for, in no particular order:

(1)  Quoting the contract paragraph by number is meant to impress you with the agent’s grasp of the contract, which must be thorough if the thing is memorized like chapter and verse.  You might hear something like this:  “as it says in paragraph 14 of the purchase agreement”.  Perhaps better is not so much the paragraph number, but the nuance, how it matters and perhaps how the alternative contract or paperwork reads on the same subject. I like this better:  “The PRDS contract says that any repairs must be done by a licensed contractor.  The CAR contract says that anyone may do repairs, even the home owner, as long as it is done in ‘workmanlike fashion’ with comparable quality materials.”

A similar twist may be quoting statistics that aren’t real. “There are 2.3 months of inventory in Campbell right now” may be a made up number. Realtors know that sounding precise makes them sound credible. But is it true? Check it out. (As for me, I am not a walking statistics machine. I have to look it up, or crunch it, to tell an answer. Yesterday a total stranger texted me and asked what the cheapest townhouse or condo in Mountain View is right now. I am not the MLS! I don’t know off the top of my head – and I’m not going to fake it.)

(2) Focusing on less relevant marketing approaches to selling your home may be a way for the potential listing agent to appear better, to seem to “do more”.  The most important is price, because a grossly overpriced house will not sell for top dollar even if the print and web marketing are over the top wonderful.  The second most important is photos, because they are your first open house – albeit virtual.  If the photos are poor, or if every major area or room isn’t shown, whatever is not represented is deemed as bad.  Photos of a cluttered, mismatched home will cause buyers to skip your property.     That said, some agents will say that they will advertise your home in China, so you should list with them.  Well, Chinese buyers are real, but they either come over to buy or they have close family and friends here who will help them buy.  And whoever is here can see the listing on the regular channels. Similarly, things like drone photography do not usually improve either the odds of a home selling or the price for which it will sell in most cases.  For a luxury property with a lot of land, ok, yes, of course a drone video or photo series would be great.  But some agents push the drone angle only because it differentiates them – they’ll provide what other agents don’t want to provide. (Because it doesn’t make sense for most tract homes.)  Beware marketing gimmicks.

(3) Combined experience – if you have a team with 4 agents and they each have 2 years’ experience, you might hear this: “we have 8 years combined experience”. Nonsense. You have 4 people with 2 years each.

Alternatively, there may be things which sound like trickery but aren’t.  One friend of mine, on the east coast, bemoaned that every time he wanted to buy a house, the listing agent told him that another offer was coming in. “Do they teach you to say that at real estate school?” he complained.  No, they don’t teach us to say that. In fact, if it’s not true that another offer is coming in, we may not say so if we are Realtors – it’s against the Realtor Code of Ethics to lie.  (Not all real estate agents are Realtors.  The state issues the real estate license, but membership in the National Association of Realtors is voluntary.)

Another thing which make some sellers skeptical feeling is the need for staging. “Why should I fill my empty rental house with someone else’s stuff? Buyers can see that it’s a kitchen!” But let me tell you, there are statistics proving that staged homes do sell for more. A good Realtor wants your home to sell for top dollar, wants you to become a raving, lifelong fan, and hopes like crazy you’ll be so happy that you’ll refer your best family and friends to that same Realtor.

As a Silicon Valley home buyer or seller, the best thing you can do for yourself is to hire a great Realltor. Don’t do it because they use slick “closing techniques”, but because they are experienced, knowledgable, capable, honest, and not afraid of hard work. Right now 20% of all real estate licensees have less than 2 years’ experience selling homes in the US. (Source for that statistic: CNBC article.) It doesn’t cost more to hire a great Realtor, so please do your due dilligence and don’t fall for stupid tricks. Go for substance.

Plat Map of Belwood Lane and Belwood Court

Plat Map of Belwood Lane and Belwood Court

Odd shaped lots in older subdivisions are sometimes recorded as having the same amount of land as the smaller, normal rectangular shaped parcels nearby.  I’ve seen this many times – an area with houses on 6,000 SF lots have a few “pie shaped lots” at the end of the cul-de-sac and they are bigger, but for unknown reason are said to have the same 6000 SF lots, even if it’s understating the amount of land.

If you are selling your home, you want credit for the whole lot size.  And if you’re buying one, you’ll want to be on the lookout for undervalued properties which have not marketed the true amount of land in the sale.

Plat maps, lot shapes and area

Plat maps can be a little hard to understand without some deciphering, but one thing that is clear is the length of the sides of the parcel.  If you look along the edge of any lot, you’ll see a number up against it – that represents the distance in feet of that side of the property.

With simple rectangular or square lots, it’s easy for consumers to do the math and see if the lot size represented is correct.  But what happens if the parcel has a more complicated shape? Today we’ll look at this – and a possible solution to double check the figures provided by the MLS, the sellers, the county, or any other source. With irregularly shaped lots, the parcel’s area is very often misrepresented in the records.

With a perfect square or rectangle, the math is easy! Have a look at parcel # 12, circled in red. It has 2 sides with 100′ and 2 sides with 70′ so you simply multiply 100 x 70 to get the lot size of 7000 SF.

If all geometry were only so simple.

Now compare 12 with the other circled parcels:

  • 14 isn’t too bad – 4 sides and almost a triangle (so for estimating, fairly easy)
  • 7 is a flashback to high school geometry with 5 sides and only one right angle
  • 5 boasts 6 sides and is above my pay grade

Odd shaped lots and figuring the true area: software to the rescue

There are pricey real estate programs that can calculate the area of a parcel, but I haven’t had access to them for over 10 years, as most brokerages phased out their subscriptions to it.  Recently, though, I was involved in a transaction in which the parcel my client was buying happened to be irregular, and it seemed to be listed as having a much smaller lot size than it really did.   What to do?

As with all things, I went to Google and did a query for software that could calculate the area of a lot.  And I was in luck – not only did it exist, but it is free.  The name is Google Maps Area Calculator Tool and you can find it here:

https://www.daftlogic.com/projects-google-maps-area-calculator-tool.htm

This is easy to work – you go to the page, input an address, zoom into where you can see what looks like the boundary lines clearly (fences, sidewalks as guides) and click from corner to corner.  You can see the little pins where I clicked.  When I did it for the land in question, it looked like this:

Google area measuring tool

Google area measuring tool

Google then provides both the area and the perimeter measurement.  A nice bonus, it’s in both meters and feet.

After that’s done, how would you know if it is correct or not?

We again turn to the plat map and add up the measurements of all the sides of the parcel.  For the # 12 lot we discussed at first, that’s simple – 100 + 70 + 100 + 70 = a perimeter of 340′.  If the Google mapping effort is accurate, the perimeter it produced should be the same, or at least very close.  When the perimeters match up, you have pretty good validation that you are at least close.

Where you can obtain a plat map

For home owners, sellers and buyers, you may be wondering where you can get this plat map.  It is part of the county records for Santa Clara County, and you can see the plat map of any property in this county here:

https://www.sccassessor.org/index.php/property-information/homeowners/property-search

 

When selling or buying real estate in Silicon Valley, it’s important to stay on your toes and not assume that the county records are always correct.  If you read this blog, you know that I have often written about the county, city and town permit files often being incomplete, and sometimes missing entirely.  Homes and land are very expensive here, and the county offices may not always have accurate information, so ideally consumers keep their own, complete records, and check the facts stated about the property they are buying or selling for accuracy.

Related reading:

How to fix incorrect property records in Santa Clara County?

Monte Sereno Building Permit Nightmare (Live in Los Gatos blog)

Heritage Grove in east Los Gatos blends historic and contemporary architecture and landscape together nicely

An old apricot orchard used to line Blossom Hill Road between Union and Leigh Avenues until the 1990s. The former owners, Ralph and Sophie Heintz, lived there in their farmhouse until their deaths, at which time the property was willed to the University of California at Berkeley for eye research.

Sophie and Ralph were interesting people. He ran a small train on their property and was an inventor. She was a ham radio operator.

In 1998, the Heintz land (and house etc.) was sold to Summerhill Homes and a portion developed as housing. That Los Gatos neighborhood is now called Heritage Grove A strip of trees was planted along Blossom Hill Road, reminiscent of the history of the area.  A large section of land was made a permanent open space, now known as the Heintz Open Space Preserve.  This open space connects directly with Belgatos Park, which also connects with the Santa Rosa Open Space Preserve. So the network of trails is quite extensive. (Link to Town of Los Gatos page with pdf files of these three trail maps. Link to Google Maps map of Blossom Hill Trails, drawn by Jim Handy.)

The Heintz’s big, old farmhouse has been renovated and is being lived in.  Ralph Heintz’s old workshop, the Ramohs Laboratory, is preserved with signs explaining the history of the place nearby. Continue reading

Multiple counter offer Word CloudMany Silicon Valley home sellers receive multiple offers on a set day, often 7 to 9 days after the house or condo is first on the market.  What happens if they like a few offers and want to counter them?  One option is to issue a Multiple Counter Offer.  How does that work?

With the multiple counter offer process, the seller decides after one or more of the buyers accepts (or if they counter back and forth, or if one buyer improves his or her offer).  No matter the exact path, the seller ultimately must pick one offer and sign off on it to ratify the sale.   In other words, when a buyer agrees to the multiple counter offer terms, it’s not a done deal.  The owner must sign again to accept and select that buyer. Only then is the contract ratified.

CAR and PRDS multiple counter offer paperwork

We have two sets of contarcts, addsenda, etc. in use in Silicon Valley – the PRDS and the CAR.  The California Association of Realtors (CAR) set is used throughout the state.  The PRDS is employed from about Los Gatos to somewhere south of San Francisco on the Peninsula.  Many areas such as Almaden or Campbell may work with either.

The CAR forms library has a separate document for multiple counter offers. Near the bottom of the page, there’s a place for the seller to sign when selecting a buyer for the sale.  Unless this is signed, the buyer doesn’t have the deal.

CAR Multiple Counter Offer

The Peninsula Regional Data Service (PRDS) form is not separate – it’s the same document used for just a single, binding counter offer.  However, at the bottom, there’s a place to indicate if it is a multiple counter offer.  Here’s how it looks:

PRDS Counter offer and multiple counter offer form

Obviously, it is extremely important to notice whether you’re receiving a regular counter offer or a multiple counter offer.  But either way, it’s clear that the seller must agree to choose one of the willing buyers.  Just pay attention to the details!

Are the price and terms of multiple counter offers all the same?

When a seller responds with a multiple counter offer, the price and terms could be the same for all of the bidders.  Most of the time, though, that’s not the case – the price and terms are not identical between one bidder and the next.  There are many possible reasons for this.

  1. There may be an offer with great terms (
  2. all cash , no contingencies, or?) but a price that’s not quite right.  That buyer may only get a counter based on price.
  3. Another potential buyer may have a strong price but not so hot terms (long contingencies, too many contingencies, less than ideal downpayment or financing).  A good example might be a sky high price with 5% down and FHA backed financing and an appraisal contingency (but money available that the buyer just doesn’t want to put in the down payment).  The seller may only counter out the appraisal contingency.   Other times the offer may be great but the contingencies are just too long, so the seller asks for them to be shortened.
  4. Sometimes all the issues are relatively small, such as whether or not the washer, dryer and fridge stay, or how much to pay for a rent back.
  5. Some sellers approach multiple counter offers the way some high school seniors approach college applications and target a “safety” price, a probably attainable price, and a “reach” price – and put three different numbers out there.
  6. I have seen sellers who were annoyed by rude buyers (or their agents) give the unpleasant people a sky high counter.  (The period before the offer deadline is the courtship, and buyers really need to be on their best behavior with both the seller and the listing agent.)

Anything else to know about multiple counter offers?

Two more things to know:  first, some buyers, when given a multiple counter offer, won’t just say yes or no.  Truly motivated and capable buyers sometimes instead just submit a better offer (redoing page 1 with a larger offer price, for instance).   Don’t assume that you won’t get uprooted, even if the listing agent tells you something leading like “it’s looking good for you” (which shouldn’t happen but sometimes may).  As long as the counter is in play, someone else can come in and get it.

And lastly, a good attitude and looking “rock solid” and sure can sometimes win the bid.  Not every seller does this, but it’s not uncommon for a home owner to take the first multiple counter offer returned with an acceptance.  The reason is that they want to sell to someone who is so sure that there’s no hesitation.

What are your cold feet costing you?It remains a strong seller’s real estate market in Silicon Valley, with many properties selling with multiple offers, but there’s an undercurrent of concern that we are the near the peak of pricing.  That has some buyers nervous (though most will quip that Apple and Google and others are still hiring, and the local economy is strong – so they are not too worried).  For those who are a little nervous, sometimes it turns into cold feet – and it’s costing them.

What we are seeing in terms of cold feet with Silicon Valley home buying:

This undercurrent is not being widely reported but we are experiencing it in our real estate practices as a few things have been taking place.

First, a larger than usual number of transactions have been falling through.  Many of these, though, are not recorded on the multiple listing service, as they take place right after an offer is accepted, so the listing agent and sellers turn to one of the other bidders and put them into contract within hours.  Because they aren’t recorded, it’s impossible to track – but the stories are out there of this happening more now than a year or two ago.

In other cases, offers are written and submitted but withdrawn before they could be countered or accepted.

And in others, buyer agents say that they will be submitting an offer, but on the day of offer presentation, the home buyers back out and the offer is never submitted.

In my experience, all of these things are happening “more than normal” right now.  A lot of it is not easily measurable.

Symptoms of cold feet to come

Home sellers want to feel confident when they accept a contract that it will stick, both because they don’t want the work or emotional upheaval associated with a transaction that falls through, but also because often the best price is the first price.  When a home ‘resells’, most of the time it is for less than the origanlly accepted bid.

For that reason, smart listing agents are looking for the symptoms of cold feet.  They’d rather not get their sellers into contract with nervous buyers who will change their mind about buying the house or condo.

Symptoms of nervousness about the property at an open house:

  • Dominating the listing agent’s time with incessant and low-level questions – best to give most of your questions to your own buyer’s agent, who will help you with them.   It’s good to ask about the home, the reports and so on, but you don’t want to take so much of the Realtor’s time that he or she cannot talk with others there.   Think balance both in terms of the time and the nature of the questions.   You want to present yourself as reasonable and easy to work with.
  • We often say that the longer a buyer stays, the more likely he or she is to write an offer.  This is true, up to a point.  Buyers who come to an open house and stay for 2 hours, or who make 4 or 5 trips to see the house go from looking interested to appearing unsure.

Symptoms of nervousness about the property (your potentially cold feet) when your offer is submitted:

  • Sending in an incomplete offer and supporting documents. If the listing agent requires proof of funds, provide it.  If the disclosures are to be signed, do all of them – not just the cover sheet.  Aim to be thorough, it will present you as serious.  It will also show that you are not a pain to work with, that you and your Realtor can follow directions and that the listing agent won’t have to chase down the paperwork later.  Go the extra mile, it helps!
  • Submitting an offer package “last minute”, without the buyer’s agent giving advance notice that it’s coming.  Related to this is seeing the property and reviewing everything well in advance, but only deciding a few hours before the deadline to actually write, sign, and submit the bid.   The serious buyers who are rock solid are the ones who know early on that they want the property and are committed to it early on.  Their buyer’s agent will let the listing agent know long before offers are due that these home buyers are going to bid on it.  One agent recently told me “my buyers are madly in love with the house” many days before the offer due date.  This makes a big impression on sellers and their agents.
  • If the buyer’s agent needs to call every few days to see how things are looking, it usually hints that the buyers are not too sure or that they will only write an offer if there’s limited competition.  The truly sure buyers plunge ahead despite competing bids or the lack of them.

Want to buy a home?  Try not to come across as skiddish to the listing agent!  Your cold feet may cost you the home, even if your offer’s got the highest price.  Home sellers and their agents want to feel confident that you will close on the sale if your offer is accepted.  Present yourself as serious, capable, reliable, and easy to work with and your odds of success will be increased.  At the end of the day, it is always “price and terms”, but never underestimate the influence that your behavior and your real estate agent’s behavior play into the overall package, because shaky buyers may not close the sale, but home buyers who are rock solid and madly in love with the house will.

Lastly, in an appreciating market, as we have right now, it should be noted that often the next house or townhouse or condo will be more costly or in worse shape than the one you could not decide to get serious about.  Stay nervous too long, and you could ultimately really impact how much home you can buy at all.  Worse yet, take too long and you may price yourself out of the market entirely.

Often the Silicon Valley real estate market takes a bit of a nosedive in December and January, only to make a comeback after the SuperBowl. Just now I ran the stats for the city of San Jose, which is big enough, at about 1 million people, to provide a good sense of the market generally.

Below please find a simple chart reflecting houses sold with the days on market and sale price to list price ratio.  You can see, clearly, that the SP to LP ratio dips noticeably in December & January, and also that the days on market rise.

Even so, how bad was it?  The average DOM was 38 (break-neck speed in any other part of the country) and the average SP to LP ratio fell to “only” 102%.

2016-3-1 San Jose Days on Market and Sale Price to List Price Ratio

 

That was it – that was the “break” that buyers get in winter.  Things are reversing course, as often they do in February, March, and April, and multiple offers with big overbids are again the major story in San Jose and throughout the Silicon Valley region. Just this last week I heard of a home in this valley that got 45 offers.

Home buyers, want to purchase this year?  Your best bet is to be financially well equiped with 25% down or more if you are buying in any of the hotter areas.  This is a nearly impossible market for FHA home buyers or for those with less than 20% down.

Home owners, want to sell this year?  You can maximize your return by doing smart fixes and thorough inspections to make buyers feel confident about purchasing your property.  That confidence can change the game and bring 10 offers where there might have been 5, and with the larger numbers of bidders usually there come also much larger sale prices.

Call me or email me if you would like to discuss working together and getting your best deal in the current Santa Clara County realty market.

Related reading:

Why do sellers care if the offer has a loan or is all cash?

Home selling? Small fixes that make a big, positive difference.

Shopping for what you can afford: how not to depress yourself while house hunting in Silicon Valley

 

Homes for sale in San Jose

  1. 5 beds, 4 baths
    Home size: 1,941 sq ft
    Lot size: 8,934 sqft
  2. 3 beds, 2 baths
    Home size: 1,035 sq ft
    Lot size: 5,797 sqft
  3. 4 beds, 3 baths
    Home size: 2,621 sq ft
    Lot size: 10,959 sqft
  4. 3 beds, 2 baths
    Home size: 1,275 sq ft
    Lot size: 6,934 sqft
  5. 3 beds, 3 baths
    Home size: 2,454 sq ft
    Lot size: 2,700 sqft

See all Real estate in the city of San Jose.
(all data current as of 7/21/2017)

Listing information deemed reliable but not guaranteed. Read full disclaimer.

Home Sweet HomeFrequently seller clients ask me how many things they ought to be removing in order to maximize their sales price.  It varies, but as a rule of thumb, most people should remove about half to two thirds of whatever is visible on counter tops, book shelves, dressers, etc.

The look you want is as if someone is barely living there.  Keep that in mind.

Of course, you also want to depersonalize.  If Silicon Valley home buyers visit your property and see your sports trophies (or your kids’), your college diploma, your religious decor, photos from your wedding and so on, they will find it irresistible. Instead of looking at the house that is for sale, they look at your personal items – which aren’t!  They’ll try to figure out who you are instead of whether your current home should be their next one.

By clearing out a lot of your accessories and excess furniture, but leaving enough in to show how a room can be used, you’ll enable your potential home buyer to “mentally move in”. Removing distractions can help your house or condo to sell itself. This can be tough when you’re still living there, but if you can decide that now it’s a place you’re selling.  Home will be where you go next, so let go of this current residence as home and you’ll have an easier time with the depersonalizing of your residence.

Often this is the most important step in staging a home for sale: making the space needed for buyers to mentally play out how they would use the space for themselves.

Interested in selling your home? I’d love to hear from you!

To read more about prepping your home for the market, check out a few of the related posts in the links below:

In a hurry? How to quickly get your Silicon Valley home ready to sell

Home selling?  Small fixes that make a big, positive difference.

How to Prepare for Your Open House

Selling Your Silicon Valley Home: Staging & Color

Creating a cheerful, sunny, welcoming environment for selling a Silicon Valley home

See what’s happening in your market:

  1. 5 beds, 4 baths
    Home size: 1,941 sq ft
    Lot size: 8,934 sqft
  2. 3 beds, 2 baths
    Home size: 1,035 sq ft
    Lot size: 5,797 sqft
  3. 4 beds, 3 baths
    Home size: 2,621 sq ft
    Lot size: 10,959 sqft
  4. 3 beds, 2 baths
    Home size: 1,275 sq ft
    Lot size: 6,934 sqft
  5. 3 beds, 3 baths
    Home size: 2,454 sq ft
    Lot size: 2,700 sqft
  6. 4 beds, 3 baths
    Home size: 2,183 sq ft
    Lot size: 7,148 sqft
  7. 4 beds, 4 baths
    Home size: 2,356 sq ft
    Lot size: 3,271 sqft
  8. 1 bed, 2 baths
    Home size: 1,004 sq ft
    Lot size: 579 sqft
  9. 3 beds, 2 baths
    Home size: 1,040 sq ft
    Lot size: 6,198 sqft
  10. 5 beds, 3 baths
    Home size: 2,752 sq ft
    Lot size: 5,998 sqft

See all Real estate in the city of San Jose.
(all data current as of 7/21/2017)

Listing information deemed reliable but not guaranteed. Read full disclaimer.

Translation

by Transposh - translation plugin for wordpress
Mary Pope-Handy
Realtor
ABR, CIPS, CRS, SRES
Sereno Group Real Estate
214 Los Gatos-Saratoga Rd
Los Gatos, CA 95030
408 204-7673
Mary (at) PopeHandy.com
License# 01153805


Selling homes in
Silicon Valley:
Santa Clara County,
San Mateo County, and
Santa Cruz County.
:
Special focus on:
San Jose, Los Gatos,
Saratoga, Campbell,
Almaden Valley,
Cambrian Park.
Let’s Connect
Find Mary on FacebookFollow Mary on Twitter
RSS FeedFollow Mary on YouTube

Please see more icons
at the bottom of the page.

The real estate search
Use the widget below to browse properties which are for sale, under contract (pending) or sold. Want to view only homes which are available now? Use the "find a home" link on the menu above (next to the "home" button).
Mary’s other sites & blogs
Valley Of Hearts Delight
Santa Clara County Real Estate,
with an interest in history

Move2SiliconValley.com
Silicon Valley relocation info

popehandy.com
Silicon Valley real estate,
focus on home selling

Silicon Valley Real Estate Report
Silicon Valley real estate
market trends & statistics
Mary’s Blog Awards
Top 25 real estate blogs 2016
2016: Personal Income's list of top 25 real estate blogs.


Best Realtor blog award
2016: Coastal Group OC's list of best Realtor blogs


The 2009 Sellsius list of top 12 women real estate bloggers
2009: Sellsius list of top
12 women real estate bloggers


Mary Pope-Handy's Live in Los Gatos blog won the 2007 Project Blogger contest, sponsored by Inman News and Active Rain

2007: Mary Pope-Handy and Frances Flynn Thorsen win the Project Blogger Contest for Mary's Live in Los Gatos blog. The contest was sponsored by
Active Rain and Inman News.


Non blog award


Best real estate agent in Silicon Valley from the San Jose Mercury News poll of readers in 2011
"Best real estate agent
in Silicon Valley"

2011 readers' poll,
San Jose Mercury News

Categories
Site Statistics
  • Users online: 3 
  • Visitors today : 788
  • Page views today : 2,784