Sales in the summertimeSelling your Silicon Valley home this summer? Don’t make the two most common mistakes which cost sellers money when marketing their home in the hottest months of the year!

#1 Common Home Selling Mistake in Summer: a “closed up” house

So many sellers try to beat the heat by closing up the house, turning off all lights and shutting all blinds during the hottest part of the day.  I see this all the time in summer, particularly if the San Jose area is enduring a horrendous heat wave.  But walking into a darkened house, condo or townhouse is a huge turn-off for home buyers.   It’s depressing.  Yes, we can turn on lights and open blinds, but the initial impression is terrible.

If you have air conditioning, turn it on and expect that the costs of keeping your home cool are a marketing item.  A hot, dark house (or even a cool, dark one) is not inviting.

What if you do not have air conditioning?  If I had to pick between cooler and dark vs hotter and bright, I’d go with hotter and bright.

#2 Common Home Selling Mistake in Summer: allowing the flowers, plants and lawn to wither and wilt

When the heat approaches triple digits, it can be hard to keep plant life, bushes, lawns and flowers in good shape.  Dead flowers in the house, or annuals that have lost their zip are not welcoming.    It’s important to water them (best time is early morning), and if necessary, replace annuals.

Most home sellers in Santa Clara County make a big initial “push” to get their property ready for the real estate market, and after it’s on the MLS, they want to coast and just “keep it clean”.  But if the Santa Clara Valley gets a terrible week of high temps, the fruit can fall from the trees (and rot), the annuals can die and the lawn can dry out.  It takes more effort to keep everything model perfect, but the good news is this: any home buyer who’s looking in 100 degree temps is serious!  (Same is true of buyers looking in the wet months of December and January.)

Remember, you only get one chance to make a great first impression!

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Mary Pope-Handy
Realtor
ABR, CIPS, CRS, SRES
Sereno Group Real Estate
214 Los Gatos-Saratoga Rd
Los Gatos, CA 95030
408 204-7673
Mary (at) PopeHandy.com
License# 01153805


Selling homes in
Silicon Valley:
Santa Clara County,
San Mateo County, and
Santa Cruz County.
:
Special focus on:
San Jose, Los Gatos,
Saratoga, Campbell,
Almaden Valley,
Cambrian Park.
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Valley Of Hearts Delight
Santa Clara County Real Estate,
with an interest in history

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Mary’s Blog Awards
Top 25 real estate blogs of 2018 by RentPrep2018 RentPrep.com's list of top 25 real estate blogs to follow


Top 25 real estate blogs 2016
2016: Personal Income's list of top 25 real estate blogs.


Best Realtor blog award
2016: Coastal Group OC's list of best Realtor blogs


The 2009 Sellsius list of top 12 women real estate bloggers
2009: Sellsius list of top
12 women real estate bloggers


Mary Pope-Handy's Live in Los Gatos blog won the 2007 Project Blogger contest, sponsored by Inman News and Active Rain

2007: Mary Pope-Handy and Frances Flynn Thorsen win the Project Blogger Contest for Mary's Live in Los Gatos blog. The contest was sponsored by
Active Rain and Inman News.


Non blog award


Best real estate agent in Silicon Valley from the San Jose Mercury News poll of readers in 2011
"Best real estate agent
in Silicon Valley"

2011 readers' poll,
San Jose Mercury News

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