When Silicon Valley home owners prepare their property for the competitive real estate market, they want to get a good return on their investment of time and money. Often the best staging work is a matter of decluttering, updating or improving floor coverings, wall coverings fixtures and countertops. It’s what I call “lipstick and rouge” rather than cosmetic surgery. Please remember that the shift is from this being “your home” and a reflection of you to a product you wish to sell. So it’s got to be appealing to the market more than anything else – and that means taking your own personal taste out of the equation.
Today let’s talk color.
Years ago, the conventional wisdom was that all San Jose, Los Gatos or Santa Clara County home buyers wanted white walls “because it makes a home look bigger”. It is true that lighter colors tend to help with the light, bright and airy look, but all white is also all boring. All white homes can be difficult to sell and too frequently those homes sell for much less or do not sell at all!
Have a look at the image above. Do you find that the all-white look is the most appealing? Most buyers would say not – that a splash of color makes the room “pop” and more interesting and desirable.
One of the services I have begun to provide to my seller clients (once they sign a listing agreement) is some assistance from a staging professional on selecting colors or make general suggestions on floor coverings. We have found that buyers respond well to a clean, fresh look of a home with newer paint (wallpaper removed in most cases), vinyl or other flooring, light fixtures and countertops.
Normally I do not suggest drastic remodeling to get the most money from your home’s sale, but instead, touch up work here and there. A little color on the walls can often be your very best “bang for your buck” in terms of the return you get when the property sells. This is true no matter what type of sale or what price range, including luxury home sales. (For short sales, putting a little effort in might make the difference between selling and not.) Banks often pay to do these kinds of things too, because they know it will maximize their return.
If you’ve got white walls and white carpets, or beige walls and beige carpets, most buyers will be left feeling cold. To sell your home for top dollar, it’s important to make it appealing to them – and that means adding color.
Please contact me if you’d like to discuss selling your Silicon Valley home.
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(all data current as of 7/16/2018)
Listing information deemed reliable but not guaranteed. Read full disclaimer.