Are open houses important for getting a home to sell, or for getting it to sell at a higher price?

In Silicon Valley, only a small percentage of homes sell directly from an open house visit by a home buyer. Depending on whose statistics you believe, it’s somewhere in the 5% to 10% range. Some would argue for smaller figures than those.

The best home buyers, who are pre-approved and serious enough to be working with a real estate professional and have their own buyer’s agent, can come whenever it suits both their schedules and the home sellers. But that doesn’t mean that all of them do.  Some serious house hunting buyers may be out on their own, without their agent because they don’t want to “bother” him or her too much. I’ve had clients like that myself, and no matter how much I reassure them that I want to show them homes and prefer it, even, they want to mostly look on their own until they are either more serious or have found something they really love.  It is not uncommon for buyers to phone or email me that they’ve seen a house that they want to buy.  This seems to be a growing trend.

Knowing that the best Silicon Valley home buyers do have an agent, don’t necessarily need open houses, there are some who move from this thought to the idea that open houses are without significant value to the home sellers.  Some Realtors would assert that open houses only get neighbors and “Lookie Lous”, that they are only used by the agent to get new buyers and are a waste of everyone’s time. That’s an extreme position and I think it’s mistaken. (more…)

The spring selling season is upon us in Los Gatos, San Jose and Santa Clara County generally, and it looks like the pace of home sales is picking up fast this year. If you’re getting your Silicon Valley home on the market and are planning to have your condo or house held open, you may be wondering what to do.

First, plan to be gone during any open house events! (This goes double for any pets!)  One of the biggest mistakes I see is home owners hosting their own open houses. Bay area home buyers don’t want you there – they feel inhibited and worried that they will say something offensive, so they say nothing and hurry out. Serious home buyers will want to linger and will want to imagine where their furniture will fit. They may be mentally remodeling your home too. But if you’re there, they will be very uncomfortable. Hire a good agent who will handle this task for you (or have someone from that brokerage do it).

Second, make your townhouse, condo or house as close to perfect as possible for the open house. Your property needs to be squeaky clean, safe and inviting. I’m presuming that you’ve already done all the fixes and staging needed generally for selling your home. Here’s a list of a few last minute to-do’s:

1. Keep your driveway clear of cars so visitors can park there.
2. Make all walkways free of tripping hazards (garden hoses, toys etc.) – you do not want your buyers to be “on edge”. Don’t water the garden just prior to the open house or guests might slip (or track in more than you want).
3. Your front door should be impeccably clean!
4. Color near the front door (front walkway or front porch) is a good “bang for the buck”, so if you have room, provide flowers there. (more…)

A Realtor friend of mine here in Silicon Valley, Ann O’Farrell of Luxor Real Estate Group, has a lovely listing in Saratoga which I am presenting today (with permission, of course!). As readers of this blog know, I don’t usually post about homes for sale, but this house has some neat features so I wanted to help Ann with the marketing. (This is not a paid post, btw.)

The property is 18803 Mcfarland Avenue, Saratoga, which is just a couple of blocks from Quito Market, close to bus stops and major road acess with Saratoga Avenue, Lawrence Expressway and Highway 85 close by.

The centerpiece of this fine home is the gourmet kitchen, which features an oversized island topped with slab granite, abundant custom cabintry made from Brazilian Cherrywood, stainless steel appliances, a good-sized pantry, recessed lights, 6 burner gas range, two ovens plus a microwave oven, and beautiful hardwood floors.  Although it truly must be seen to be appreciated, here are some hints in the way of photos:

And the view to the right:

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Visiting Silicon Valley and San Jose area open homes is a great way to get to know neighborhoods, architectural styles and the market overall. I encourage people thinking of buying or selling to visit the opens nearby to get a pulse on the market and what’s “out there”.  Normally it’s low pressure*.

*In terms of “pressure” at open houses, most Realtors and other realty professionals will let you go through the home at your own pace. Some will require a sign-in (often claiming that the seller requests this, but most often it is so that the agent can follow up with you later).  Once in awhile, though, you may bump into a “quantum” tour situation. With these, the agents are somewhat oppressive and require not only a log in by you but also insist that you only go through the home personally accompanied by one of their sales associates. The reason, of course, is “lead generation & conversion”. They want to increase the chances of getting clients out of the open home. The spin is personal attention.

Of course, the other extreme you may see is not high pressure, but nearly asleep. Some agents (maybe one in 20?) will not get up from the couch or table to even shake your hand and welcome you to the home. Hopefully you don’t run into this much!

A few open house tips, in terms of what to be aware of:

• feel the floor as you walk through the condo or house: is it level?
• smell the various rooms – are there candles or other scents intended to mask odors?
• note the light and time of day, as well as the direction the home and windows face and ask your self if the home gets adequate light for your taste
• is the layout good?
• is there enough storage?
• if there are problems with the home, can they be fixed?
• what needs updating or remodeling, or will need it soon?

The best homes will have presale inspections and disclosures completed which you can view prior to writing an offer.  It can be very helpful to familiarize yourself with the various reports, inspections, and disclosures so that you understand the range of normal. Older homes will not be defect free, and sellers will not make them perfect either – so get a feel for what to expect by perusing some of these if the binders are available during your open house. (Do understand that the agent is likely going to read it as a “buying signal” so explain that you just want to understand how the paperwork looks.)

For more tips on what to include when viewing Santa Clara County homes for sale, please see:
Viewing An Open Houseop  on my main website.