Curb appeal and landscaping: will buyers want to come into your home?
Saturday, August 6th, 2011
One of the worst marketing efforts, in my opinion, is a rider attached to a “for sale” sign stating “I’m gorgeous inside!“ It’s as if to say “I know the exterior is really bad, but just wait ’til you get past the front door!”
A better approach than an apologetic rider sign is to tidy up the front of the home and yard so it gives a great first impression.
If you are a potential seller, drive through your area (zip code, subdivision etc.) and have a look at the outside of other properties for sale which are generally similar to your own for size, pricing and so on. How’s the competition doing with curb appeal? Pretend that you’re a Saratoga, Almaden or Cambrian home buyer. Take notes. What do you see? Be brutal in your assessment and then take your observations back to your own home and keep the same standards.
First, pay attention to these landscaping elements in the yard:
- The lawn, if there is one: is it green? Weedy? Healthy? Does it have bare or dead spots? Is it level or “bumpy”? Is it fairly uniform, or are there patches of various types of grasses in other areas, making the lawn uneven in color, texture, or density? Putting in fresh sod may give you a super “bang for your buck” or return on investment.Why does this matter? Because if your lawn looks neglected, buyers may wonder what else is neglected, too.

- Bushes and shrubs should not impede sidewalks, walkways or views of doors and windows. Buyers will feel crowded if they sense that plants are blocking their passage or that of light! The yard, like the home, needs to feel uncluttered. As you look at the other homes’ yards, do the bushes look appealing or unruly? Are they a help or a hindrance to the home’s curb appeal? Many buyers do not like ivy or juniper, by the way, unless they are exceedingly neat and in small quantities.













