Holiday Home Real Estate MarketingIf you’ve been trying to sell your home in Los Gatos, Saratoga, Almaden Valley, Cambrian, or anywhere in the greater San Jose area but haven’t received an offer yet, don’t despair!  With our mild winters, you really can sell real estate any time of year.  And inventory is extremely tight right now, increasing your odds of success.

In late November and December a lot of folks DO pull their property off the market, and the result is a, even further tightening of inventory across Silicon Valley from the months immediately prior. The ratio between listed and sale pending homes improves dramatically. (The “absorption rate” tends to get better with fewer houses, condos and townhouses listed on the MLS.)

But you’re thinking: it’s a hassle. It’s the holidays. Is this any time to sell Silicon Valley real estate?

And you’re right about that. So do it differently.

But before I tell you how to do it differently, it’s important to address a few key things. How is your home positioned in the marketplace? What’s the feedback been like if the home hasn’t sold?  This is critically important information you should be getting from your real estate agent or broker.

If the price is too high, the condition is too poor, you need to first address those items. All the marketing in the world won’t help if the buyers believe your house is priced too high for the current market.

Usually when a home doesn’t sell, there’s a reason and everyone knows what it is. Most often it’s price.  Sometimes, it’s the condition of the house or neigbhorhood.  (Perhaps the home or yard need tidying, staging or being deodorized.  Aggressive or smelly pets can hamper a home sale.)

But if your home is priced well, shows nicely, and it’s a mystery as to why it hasn’t sold, then read on. Time may be on your side!

When it’s a buyer’s market, it’s really a procrastinator’s market – buyers believe that if they wait, homes will be cheaper in the future. For people who want to buy now, the selection is lessening by the minute. So if you are patient, assuming your home is not overpriced or has some other “issue”, your chances of selling are improving by the moment.

Implement a “Holiday Marketing” Plan to Sell Real Estate in November and December

To make life easier for the next 4-6 weeks, I suggest implementing a Holiday Marketing Program. Showings will be fewer, but the buyers more serious. Here are my suggstions:

  • take the sign down – you don’t need drive-bys right now, but serious buyers
  • take the lock box off the doorknob or outside hose bib and make it portable for now – use only if necessary
  • make all showings by appointment only – you can leave the lock box out if need be
  • forget open houses – only about 5% of all buyers actually find their home that way
  • continue marketing on the web and on the MLS – buyers are there!

Homes often look their best during the holidays, and many buyers write serious offers during this time. If your Silicon Valley home is well positioned in the market and has had good feedback, hang in there! Take it a little easier the next two weeks but don’t give up. Your odds are improving!

Thinking of putting your Silicon Valley home on the market during the holiday season?

You can begin marketing your home during this time with a “low risk” and low exposure plan for now, with the same plan as above but without having your house, condo or townhouse listed on the MLS. It may be possible to sell your home “off market” via a private, quiet sale and a limited number of showings.  Although normally I do not recommend this approach (because more traffic is usually ideal), in the middle of the holiday season it can work well for you.  One reason is simply that the home shows well and buyers who DO get in to see your home realize that they are fortunate to get a “jump” on the market.

If your home does not sell in December, you can then get the property the full exposure in January without the penalty of showing long “days on market” on the MLS.  Talk to your trusted agent about this.  Or, if you are looking to hire a top Silicon Valley Realtor, please contact me today!

See what’s happening in the Santa Clara County real estate market today:

  1. 2 beds, 1 bath
    Home size: 959 sq ft
    Lot size: 2,809 sqft
  2. 6 beds, 8 baths
    Home size: 12,500 sq ft
    Lot size: 1.20 ac
  3. 4 beds, 2 baths
    Home size: 1,562 sq ft
    Lot size: 5,623 sqft
  4. 5 beds, 5 baths
    Home size: 4,336 sq ft
    Lot size: 7,396 sqft
  5. 3 beds, 3 baths
    Home size: 1,593 sq ft
    Lot size: 3,489 sqft
  6. 4 beds, 2 baths
    Home size: 1,575 sq ft
    Lot size: 8,611 sqft
  7. 4 beds, 4 baths
    Home size: 2,105 sq ft
    Lot size: 1,197 sqft
  8. 2 beds, 2 baths
    Home size: 1,026 sq ft
    Lot size: 1,028 sqft
  9. 5 beds, 3 baths
    Home size: 2,356 sq ft
    Lot size: 4,791 sqft
  10. 4 beds, 2 baths
    Home size: 1,354 sq ft
    Lot size: 5,100 sqft

See all Real estate matching your search.
(all data current as of 10/20/2018)

Listing information deemed reliable but not guaranteed. Read full disclaimer.


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Mary Pope-Handy
Sereno Group Real Estate
214 Los Gatos-Saratoga Rd
Los Gatos, CA 95030
408 204-7673
Mary (at)
License# 01153805

Selling homes in
Silicon Valley:
Santa Clara County,
San Mateo County, and
Santa Cruz County.
Special focus on:
San Jose, Los Gatos,
Saratoga, Campbell,
Almaden Valley,
Cambrian Park.
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Top 25 real estate blogs 2016
2016: Personal Income's list of top 25 real estate blogs.

Best Realtor blog award
2016: Coastal Group OC's list of best Realtor blogs

The 2009 Sellsius list of top 12 women real estate bloggers
2009: Sellsius list of top
12 women real estate bloggers

Mary Pope-Handy's Live in Los Gatos blog won the 2007 Project Blogger contest, sponsored by Inman News and Active Rain

2007: Mary Pope-Handy and Frances Flynn Thorsen win the Project Blogger Contest for Mary's Live in Los Gatos blog. The contest was sponsored by
Active Rain and Inman News.

Non blog award

Best real estate agent in Silicon Valley from the San Jose Mercury News poll of readers in 2011
"Best real estate agent
in Silicon Valley"

2011 readers' poll,
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