Listings with few photographs or none at all typically are skipped by most home buyers. The reason is simple: if it’s not showing, the room (or yard, or whole house) is assumed to be in terrible condition.
The seller’s loss, though, is a buyer’s gain. The poorly marketed house can be an opportunity for home buyers who are having trouble in multiple offer situations. With few or no images, the odds of having multiple offers go way down.
Why would there be few photographs, or none at all, in an active listing?
The home may have no or few photographs for other reasons: the seller is extremely private, the home is occupied by tenants, the seller has not yet decluttered or made the home show ready, etc.
It’s also possible that a photographer will be at the home at some point, but has not yet been available.
The bottom line is that a property with no or few photographs online presents a possible opportunity for the home buyer who would like to purchase a home that not so many others are vying for. The home may not show as well as one that is properly staged and marketed, but it could be the thing that gets you into your next home sooner rather than later.
Related reading:
Why didn’t my San Jose home sell?
Selling your home in a declining market
What do you need to know when selling your Silicon Valley home?
