Even in a hot seller’s market, not everything sells. Now, though, we have a fairly strong buyer’s market in most of Silicon Valley and the San Jose area generally. Some areas are worse than others, but all are challenged when it comes to selling.

Is there a magic formula for getting the home sold when so few are selling?  The answer is no and yes.  No, it’s not a magic formula, but yes, there are things you MUST do to move your Silicon Valley real estate. Here is a quick list of absolute necessities if you must sell your Santa Clara County home:

  • Pricing has to be perfect – plan to be in the lowest 20% of available homes for your home’s size, condition, and location (read more on pricing on my popehandy.com website)
  • Your home has to look great, starting from the front yard and continuing through the home. Buyers may forgive a scruffy back yard, but they won’t forgive a ratty looking front yard. The house or condo needs to be decluttered and clean. In some markets, buyers expect granite countertops. (If you are selling a million dollar home in Almaden Valley, Monte Sereno, Saratoga or Los Gatos, plan to have granite in your kitchen.)  This is about both repairs prior to going on the market and it’s also about staging.  Both matter.
  • Buyers must be able to easily see your home – that means not being overly restrictive (no “24 hours notice” or worse), provide a lock box (not “appointment through agent only”). Have a for-sale sign. Allow at least some open houses. If you make it difficult to see, your home will not sell at all, or if it does, it won’t be for top dollar
  • Make sure your San Jose, Saratoga, Los Gatos or other Silicon Valley home is massively exposed online – on the mls with multiple photos and a virtual tour, on multiple internet sites, with a broker’s tour, etc. Online exposure is key. Print ads don’t sell homes. Forget them, generally speaking. (Only exception is an ad for the open house.)
  • When you hire an agent, make sure that she or he is highly experienced and comes highly referred. Most agents try hard, but some don’t know what they’re doing. Hire carefully.

That’s it. If you understand that the odds are against your selling, and realize that this is an uphill battle, you will go into this well armed. Hire a great agent. Listen to his or her advice and act on it. Treat this aggressively and you’ll be able to sell, no matter what the headlines say. Remember, some homes are still selling. The trick is to get yours into that elite group.


by Transposh - translation plugin for wordpress
Mary Pope-Handy
Sereno Group Real Estate
214 Los Gatos-Saratoga Rd
Los Gatos, CA 95030
408 204-7673
Mary (at) PopeHandy.com
License# 01153805

Selling homes in
Silicon Valley:
Santa Clara County,
San Mateo County, and
Santa Cruz County.
Special focus on:
San Jose, Los Gatos,
Saratoga, Campbell,
Almaden Valley,
Cambrian Park.
Let’s Connect
Find Mary on FacebookFollow Mary on Twitter
RSS FeedFollow Mary on YouTube

Please see more icons
at the bottom of the page.

The real estate search
Use the widget below to browse properties which are for sale, under contract (pending) or sold. Want to view only homes which are available now? Use the "find a home" link on the menu above (next to the "home" button).
Mary’s other sites & blogs
Valley Of Hearts Delight
Santa Clara County Real Estate,
with an interest in history

Silicon Valley relocation info

Silicon Valley real estate,
focus on home selling

Silicon Valley Real Estate Report
Silicon Valley real estate
market trends & statistics
Mary’s Blog Awards
Top 25 real estate blogs of 2018 by RentPrep2018 RentPrep.com's list of top 25 real estate blogs to follow

Top 25 real estate blogs 2016
2016: Personal Income's list of top 25 real estate blogs.

Best Realtor blog award
2016: Coastal Group OC's list of best Realtor blogs

The 2009 Sellsius list of top 12 women real estate bloggers
2009: Sellsius list of top
12 women real estate bloggers

Mary Pope-Handy's Live in Los Gatos blog won the 2007 Project Blogger contest, sponsored by Inman News and Active Rain

2007: Mary Pope-Handy and Frances Flynn Thorsen win the Project Blogger Contest for Mary's Live in Los Gatos blog. The contest was sponsored by
Active Rain and Inman News.

Non blog award

Best real estate agent in Silicon Valley from the San Jose Mercury News poll of readers in 2011
"Best real estate agent
in Silicon Valley"

2011 readers' poll,
San Jose Mercury News