Selling Your Silicon Valley Home? Make Sure Your Front Door Gives a Great First Impression!

Twelve Silicon Valley Doors, shown as black & white (photos by Mary Pope-Handy)

Thinking of selling your Silicon Valley home?  When your house or condo is for sale, curb appeal is crucial because if buyers don’t like what they see on the outside, they will not bother to see what’s on the inside!

It’s hackneyed but true:  “You never get a second chance to make a first impression“.

This is no where more true than with front doors! Staging begins on the front porch.

In my real estate practice, I usually see at least 10 or 15 San Jose, Los Gatos or Saratoga area homes per week – usually many more than that too.  A good, clean front door with nice paint or varnish, no dust, clear glass and sparkling hardware gives a good welcome to your home’s visitors, whether they are coming as prospective buyers or simply as guests.  Amazingly, though, not every home seller gets this basic principle quite right. Very often, front doors are dusty, dirty, in need of paint or perhaps even in need of replacement.

And we’re just scratching the surface!

Exterior home doors found all over Silicon Valley

A home’s front door sends a message. What message does yours give off? Photos by Mary Pope-Handy

Here (to the right) are some doors I’ve encountered in my work as a Silicon Valley Realtor. What do you think of each of these?

Some homes have a “security screen door” in front of the regular front door, which is mostly obscured.  What message does this kind of strong grill give?  If it’s the only one on the street, it might imply that one person nearby has concerns about safety. But if there are several doors like this on the same street or nearby, it can give buyers concerns about the safety of the area.

The black door with the white trim in the center is a typical or average San Jose or Santa Clara County door.  It has a painted exterior and a fan light window on top, which allows some light into the home.  It’s a little more inviting than something without any windows, but there’s no cover for rain or an inviting front porch, either.  This type of door is not super expensive, but it does come across as at least fine, if not “good”.

Some of these doors are not the front door. I once viewed a listing which had access through a scratched up door facing the backyard, and when I shared the photo several people asked if it was a short sale or bank owned property. To everyone’s amazement, no, it’s a “regular sale!”  This kind of introduction to the property, is anything but regular and left far from a good first impression!  It is a discredit to the agent and the seller to put a home on the market with such a terrible first exposure to a property.
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Selling Your Silicon Valley Home: Staging & Color

When Silicon Valley home owners prepare their property for the competitive real estate market, they want to get a good return on their investment of time and money.  Often the best staging work is a matter of decluttering, updating or improving floor coverings, wall coverings fixtures and countertops.  It’s what I call “lipstick and rouge” rather than cosmetic surgery.  Please remember that the shift is from this being “your home” and a reflection of you to a product you wish to sell.  So it’s got to be appealing to the market more than anything else – and that means taking your own personal taste out of the equation.

Today let’s talk staging color.

Color for Staging

Years ago, the conventional wisdom was that all San Jose, Los Gatos or Santa Clara County home buyers wanted white walls “because it makes a home look bigger”. It is true that lighter colors tend to help with the light, bright and airy look, but all white is also all boring.  All white homes can be difficult to sell and too frequently those homes sell for much less or do not sell at all!

Do you find that the all-white look is the most appealing? Most buyers would say not – that a splash of color makes the room “pop” and more interesting and desirable. At the same time, you don’t want to overwhelm them with it!

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Selling Your Silicon Valley Home? Photo Tips for Better Marketing

color-potsIf you want to sell your Silicon Valley home, you need a good amount of qualified traffic coming through your doors. That is, you want people who really do want to buy a home and who are capable of doing so to have a look at your condo, townhome or house inside as well as out.  Should the photos in the MLS and online be non-existent, scarce, or poor, those buyers may reject your home without ever seeing it.  It is imperative that your home’s photos nicely showcase your property so that buyers want to come and see more in person.

In this post I’ll share a few tips on how to make the front of  your home show well for the photos (and for in-person visits of real estate agents and home buyers), a few things to do or not to do.  This will help you even if someone else is in charge of taking the photos – you can properly set the stage before the photographer ever gets there.

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