Listing syndication matters to buyers and sellers

Listing syndication - you may be missing 15 percent or more if that is all you're seeingListing syndication matters to buyers and sellers, even if they don’t know it!

What is listing syndication?

Listing syndication refers to the distribution of listings of homes for sale to other websites from the multiple listing service or MLS. The information about the home is input into the MLS for members online, and also for those visiting the MLS directly as guests or those receiving email updates from that system. When it’s sent further, say to Realtor.com for example, that’s syndication.

Put more simply, listing syndication is distributing and displaying listings online.

Today most listings can be found on real estate web portals large and small, including real estate agents’ own websites (we have it, too). On real estate agent websites, that is accomplished through either an IDX feed (Internet Data Exchange) or VOW (Virtual Office Website). The main difference between IDX and VOW is that with the VOW more can be displayed, but it’s behind a login / password wall. The IDX feed shows information without having to register.

 

 

Why it matters for home sellers

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