Selling an occupied home during quarantine

celebratory image with words "some good news!"UPDATE ON APRIL 29: We just learned that the Shelter in Place order for Santa Clara County and San Mateo County will now permit showings of occupied homes as long as the residents are not present during the showing.

This new permission will kick in beginning on May 4th.

 

 

 

It is a challenging task for those selling an occupied home right now. Only vacant properties may be shown to buyers in person. If you are living in the home you want to sell,  what can you do to improve your odds of getting the property sold and closed? Here are some tips.

# 1 – Selling an occupied home? Help it to be knowable & virtually shown!

First, buyers cannot purchase it, as in close escrow, if they and their agent cannot see it. Or at least they shouldn’t since many things cannot be known until you go there in person, such as whether or not there are any odors, if the floors are level, if the rooms have enough natural light, and so on. The buyer’s agent has a legal obligation to perform a reasonably diligent visual inspection, which is pretty close to impossible if he or she cannot be on the property.

The best thing you could do would be to move out to sell, but for many that isn’t practical. The second best thing is to provide photos, video, and a floor plan so that buyers have a much clearer sense of the home, yard, view of the street, neighbors, etc.

 

Selling an occupied home - photo of a street view - show the street view, side yards, and areas often skipped - photo of street view in The Villages

 

Photos to help get your home under contract

Whether you take the photos or a professional photographer does, tidy the home as if it were going to be shown in person. Make the beds. Windows need to be clean. Virtually everything should be off of the kitchen and bathroom counters. The toilet lids should be closed. The fireplace should be neat and emptied of ashes. Floors ought to be clear of toys, shoes, and so on.  Garden hoses and outdoor items need to be away. Cars should not be seen. (You can find a really good list of preparing your home for real estate photos here.)

Photograph all of the rooms in the home, and include the hallways, laundry area, any pantry, etc. The exterior of the home and the yard(s) are to be included too. De-clutter and organize them just as  you would the more interesting parts of the home or yard.  Please make sure to snap these non-intuitive elements: (more…)

Photos of your furniture or wall will not make buyers want to purchase your home!

Photograph things which stay with the home

Photograph things which stay with the home

Silicon Valley home buyers shop for their new house online first, and the most important element in their shopping (once price, size and location are considered) is the property condition.  That translates to this: photographs are extremely important!  After price, I would say that photos are the most important element of marketing a home for sale today.

In the past, I have ranted a little about agents who take or use poor quality photos, ones which are dark, blurry, involve clutter (such as cars in the driveway) etc.  Some listing agents are very sloppy, and their clients do not seem to notice, incredibly.  Even if the condominium is “distressed”, that doesn’t mean that the photos need to be!

Even when the images are clear and well illuminated, though, there’s a tendency of agents or home owners (who sometimes provide the photography) to include scenes which are pretty, but not relevant.

I’m talking about your piano, your bed against the wall, or that inviting leather chair and ottoman with a reading lamp in the corner.  None of these appealing pieces of furniture will stay with the house, and home buyers know it.  A wall is a wall…. And that means it’s not a helpful shot in terms of marketing your home.

Home buyers want to see the kitchen, the bathrooms, windows and doors. Closeups of tile work, leaded glass windows or an amazing front door work well, because these items all stay. They would like to get a sense of every major room and area in the house – but not your decor!  If the focus of the photo is on your sleigh bed or giant hutch against a long wall in the dining room, the mark is missed.

Most professional photographers will show how a room is used, so a dining room shot will include the furniture.  But the image will usually show more than furniture and walls – it will normally also display the light fixture, the flooring, doors or windows – all of which stay.