Creating a cheerful, sunny, welcoming environment for selling a Silicon Valley home

House with landscaping lights - Creating a cheerful, sunny, welcoming environment.Silicon Valley home buyers often state that they want to purchase a house, townhouse or condo which provides a welcoming environment and includes these elements:

  • uncluttered and clean
  • plenty of natural light, plenty of interior lamps and landscaping lights
  • spacious, not cramped
  • light, bright & airy – lots of natural sunlight inside
  • has a good floor plan, including open elements
  • includes enough storage space
  • well cared for (ideally, unless buying distressed)

In a nutshell, buyers want sunny, open, clean, spacious feeling spaces – those make up a welcoming environment.

Rarely do they request cozy (implies small) or private (suggests flag lot or large hedges in the front, blocking view of the street), though most love a private back yard and some buyers really do want privacy in front as well as back (hence the great appeal to those who prefer an Eichler or other mid-century modern style house).  To get you the most money for your real estate sale, though, we don’t want to appeal to the few buyers who want one style; instead, to maximize your return we need to aim the staging at what the majority of buyers (or the most probable buyer for your property) will want.

Creating the welcoming environment

How can you transform the home you live in to the house or condo you’re selling so that it appeals to these majority of buyers who want “sunny, open, and uncluttered” interiors and un-scary houses or homes?  Here are a few quick tips:
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Selling Your Silicon Valley Home: Staging & Color

When Silicon Valley home owners prepare their property for the competitive real estate market, they want to get a good return on their investment of time and money.  Often the best staging work is a matter of decluttering, updating or improving floor coverings, wall coverings fixtures and countertops.  It’s what I call “lipstick and rouge” rather than cosmetic surgery.  Please remember that the shift is from this being “your home” and a reflection of you to a product you wish to sell.  So it’s got to be appealing to the market more than anything else – and that means taking your own personal taste out of the equation.

Today let’s talk staging color.

Color for Staging

Years ago, the conventional wisdom was that all San Jose, Los Gatos or Santa Clara County home buyers wanted white walls “because it makes a home look bigger”. It is true that lighter colors tend to help with the light, bright and airy look, but all white is also all boring.  All white homes can be difficult to sell and too frequently those homes sell for much less or do not sell at all!

Do you find that the all-white look is the most appealing? Most buyers would say not – that a splash of color makes the room “pop” and more interesting and desirable. At the same time, you don’t want to overwhelm them with it!

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